The wine industry is constantly evolving, and that includes the way that people are buying and consuming wine. These days, more and more people are turning to the internet to purchase their wine, and that trend doesn’t seem to be slowing down anytime soon. Here are some surprising statistics about online wine sales that you may not have known.
Facts About Online Wine Sales
- The global online wine sales market is expected to reach $61.97 billion by 2025.
This growth is being driven in large part by the increasing popularity of online alcohol delivery services, which allow consumers to have their wine delivered right to their doorstep with just a few clicks.
- The majority of online wine buyers are millennials.
A study conducted by VineSight found that 65% of respondents aged 21-34 said they had purchased wine online in the past year, compared to just 35% of those aged 55+.
- Red wine is the most popular type of wine sold online.
According to data from WinesVinesDATA, red wines make up 58% of all online wine sales in the United States. White wines come in second at 30%, followed by sparkling wines at 10%.
- California wines dominate the online market.
Not surprisingly, given that California is the largest producer of wine in the United States, Californian wines make up a large portion of online sales. In fact, data from Sovos ShipCompliant shows that California wines account for 70% of all online wine sales in the US.
- The average price of a bottle of wine sold online is $25.
This is slightly higher than the average price of a bottle of wine sold in a brick-and-mortar store, which is around $22 according to Nielsen data.
The Global Online Wine Market is Rapidly Growing:
The global online wine sales market is growing rapidly, driven by the increasing popularity of alcohol delivery services. millennials are the most likely age group to purchase wine online, and red wines are the most popular type of wine sold online. Californian wines make up a large portion of online sales due in part to California’s status as the largest producer of wine in the United States. The average price of a bottle of wine sold online is $25.